Our mission is to create products for people who are looking for affordable but fairly manufactured alternatives to mass-produced fast fashion.

After working several seasons following the traditional fashion industry wholesale formula, we have decided to change our sales structure in 2020.

Multi-brand stores add a typical mark-up of 2,7 to the wholesale price. That means that the customers pay around 6x the manufacturing and material costs. As a brand which sold its collections in multi-brand stores, we had to adjust our own prices to this very high mark-up to avoid market conflicts.
We decided to change that and offer you our products exclusively in our own online shop. That allows us to reduce our retail-prices and pass the savings on to you.

How we calculate our prices: We take the sum of the costs for manufacturing, material, trimmings, marketing, photoshooting and prototyping and double that price. We want to create our prices as fair as possible, but also need to guarantee that the profit of each product covers our expenses and keeps our business running. Because of our new fair price policy, we can not offer our collections on sale anymore.